-
Understanding paid
search advertising terms and definitions
-
Creating an
account and your first campaign
-
Targeting
locations, languages, and other demographics
-
Writing effective
text ads and using image ad formats
-
Making ads stand
out with extensions
-
Setting and
managing advertising budgets
-
Understanding
bidding options
-
Researching,
organizing and adding keywords
-
Understanding
advertiser requirements and your quality score
-
Installing
conversion tracking code and integrating with Google
Analytics
-
Optimizing ads
using dynamic keyword insertion
-
Ad split testing
and landing page testing
-
Working with the
Offline Editor
